50k to 100k
Average views, recent content
After only a few months
Available for UGC creation for plant-based products
Recipes and short-form food content for plant-forward products.
I'm Olivia Samson, a recipe developer and short-form creator who helps food products become recipes people actually want to cook, save, and share. After only a few months creating this style of content, recent videos are averaging 50k to 100k+ views, with multiple reels passing 500k+ views.
- Plant-based meats
- Dairy-free cheese
- Dairy-free
- Snacks & pantry
- Meal kits
- Grocery
- Plant-forward restaurants
01 Performance at a glance
500k+
Views on multiple viral reels
Instagram and Facebook
16.8k
Likes on Pita Pizza reel
10-minute plant-forward recipe, IG
1.4k
Shares on Enoki "Chicken"
10.9k likes, 501 comments, FB
02 Featured work
A selection of recent short-form food videos created for Instagram and Facebook.
Facebook · Reel
Crispy Enoki Mushroom "Chicken"
- 10.9k likes
- 501 comments
- 1.4k shares
Instagram · Reel
10-Minute Plant-Forward Pita Pizza
- 16.8k likes
- 152 comments
Instagram · Reel
High-Protein Tofu Waffle Avocado Toast
- 1.9k likes
- 374 comments
Instagram · Reel
Sour Patch Grapes
- 758 likes
- 46 comments
Facebook · Reel
Eco Drink Hack
- 1.2k likes
- 19 comments
- 94 shares
Instagram · Reel
Homemade Poptart Hack
- 4.4k likes
- 86 comments
03 Services & packages
Built around what plant-forward products actually need: recipe-led content that performs as organic and can support ad testing. Packages are examples and can be discussed based on the collaboration.
Recipe-based UGC
Authentic, creator-led short videos featuring your product inside an original recipe. Delivered ready-to-post in 9:16 with hooks and captions.
- Hook, recipe, and CTA scripted
- 1 to 3 versions per concept
- Captions + on-screen text
Original recipe development
Bespoke plant-forward recipes designed around your product's flavor, texture, and positioning. Recipes can be written, tested, photographed, and adapted for your channels.
- Concepting + test rounds
- Written recipe + ingredient list
- Optional photography add-on
Short-form food videos
Reels and TikToks shot and edited for short-form feeds. Designed to feel native, natural, and easy to watch.
- Vertical 9:16, 15 to 60 seconds
- Custom sound or trending audio
- Multiple cutdowns available
Product launch content
Launch-week packages with hero recipe content, teaser clips, and category-relevant hooks tuned for new-product awareness.
- Hero recipe plus 2 to 3 teasers
- Launch-day post copy
- Asset bundle for paid use
Organic social content
Monthly support for a steady flow of recipe-driven content across Instagram, Facebook, and short-form social.
- 4 to 8 deliverables per month
- Content calendar included
- Performance recap included
Ad-ready UGC
Performance-style hooks and ad-ready edits. Usage rights and whitelisting quoted separately based on duration, geo, and platform.
- DR-style hooks + CTAs
- Multiple thumbstop variants
- Usage rights priced à la carte
04 Process
- 01
Brief & alignment
Kickoff call to align on product, audience, hook angles, and success metrics. You leave with a one-page creative brief.
- 02
Recipe & concept
Olivia develops the recipe and 2 to 3 hook directions. You approve the direction before filming begins.
- 03
Shoot & edit
Filming, editing, captions, and on-screen text are created in a natural short-form style that fits your brand.
- 04
Deliver & iterate
Final files in 9:16 and 1:1, ready to post or hand to your ad team. One round of revisions included.
05 About Olivia
I started developing vegan recipes for World of Vegan in January 2024, at sixteen, and I've been plant-based my entire life.
I grew up around vegan cooking through my mom, the founder of Allison's Gourmet. Growing up in the movement meant getting to try new products, meet brands at expos and vegan festivals, and see how much creativity goes into plant-forward food.
Over the last few months, my work has helped create multiple viral food videos, including videos between 700k and 900k+ views and several more over 100k views. I create videos for platforms including @vegan and @liv.love.plants, with a focus on recipes that feel useful, approachable, and worth saving.
06 Ideal brand partners
I work best with brands that take taste seriously. If you're in one of these categories, we're probably a fit.
Plant-based meats
Burgers, chicken alternatives, deli, and sausage products shown in everyday recipes.
Dairy-free cheese
Shreds, slices, spreads, and cultured products built around melt, pull, and flavor.
Dairy-free
Milks, yogurts, butters, and creamers featured in recipes that feel familiar.
Snacks
Bars, chips, crackers, and sweets in simple short-form eating moments.
Pantry staples
Sauces, condiments, pastas, and oils used as the center of easy recipes.
Meal kits
Unboxing-to-plate content that proves the kit can deliver flavor at home.
Grocery brands
Multi-product recipe formats and seasonal series that drive basket-building.
Plant-forward restaurants
Menu spotlights, at-home dupes, and chef collabs designed for social.
2026 · Currently booking
Have a product worth cooking with?
Tell me about your brand, the launch you're working on, or the recipe category you want to own. I usually reply within two business days.